The old saying about finding something you love and you’ll never work a day in your life applies perfectly to our guest today. Ross Thevenot is a co-founder of the fast-rising Boot Krewe Media, which has grown from a passion project to a well-known digital media company serving sports fans in New Orleans. We’ve gotten to know the Boot Krewe team pretty well, and it’s a great story of entrepreneurship that’s rooted in Louisiana. That’s why we wanted to have Ross on the show to hear about the journey from covering the Pelicans to a podcast network with more than a dozen shows capturing the essence of Louisiana’s local community.

There’s a lot to learn from Ross and Boot Krewe beyond sports. We’ll discuss some challenges all small businesses face, like standing out in the digital world and trying to scale too quickly. Today’s episode emphasizes the power of passion, the importance of authenticity, and the role of data and analytics in business growth Please make sure to follow the show wherever you listen to podcasts and subscribe to our YouTube channel to stay updated on everything.

Here’s some of what we discuss in this episode:

0:51 – How Boot Krewe Media got started

4:57 – Importance of being local and knowing New Orleans

11:28 – Keys to growth

16:46 – Going all-in

20:23 – Tips for succeeding on a digital platform

31:47 – Scaling at the right pace

37:13 – Things he wish he knew before starting company

41:39 – His superpower About our guest: