Regardless of how you feel about Taylor Swift and her music, she’s the preeminent entertainer in the world right now and she impacts every city she visits. Even a city like New Orleans, which hosts some of the nation’s largest sporting and entertainment events, is financially impacted in a significant way. The numbers are in and it’s estimated that Swifties helped deliver a $500 million economic boost to New Orleans.
The concert was more than just a musical performance—it was a catalyst for positive change. Families flocked to the city, creating core memories that will forever be linked to New Orleans. And more importantly, the city embraced these visitors and showcased why we’re always going to be a top choice for premier events. We wanted to take a little time today to share the reasons we’re excited about what transpired and why it gets us fired up about the direction New Orleans is headed.