Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?
That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.